Theatrical, sensual, and playful. The now iconic brand was founded in London by Joseph Corré, son of the eccentric Vivienne Westwood, and his then-wife Serena Rees. Together, they established Agent Provocateur with the vision of designing lingerie for women and inspiring them to feel comfortable in their own bodies while embracing their sensuality. For several years, the brand has been creatively directed by Sarah Shotton, who has continued the brand's Westwood-inspired avant-garde, theatrical, and sensual expression, shaping the Agent Provocateur we know today. In addition to its playful designs, Agent Provocateur is particularly renowned for its well-fitting silhouettes, feather-light yet strong tulle, and extravagant embroideries.

3.5