Marie Jo Lingerie

Where is Marie Jo from? 

Marie Jo is a renowned Belgian lingerie brand that has combined beautiful designs with high comfort and excellent fit since 1919. Achiel and Margaret Van de Velde started the journey as corset makers, but in 1981 the brand Marie Jo as we know it today was launched. The brand was founded on the core values of quality, excellent fit and technical ingenuity, and these are still central to the brand. Read more about Marie Jo's history here. Today, Marie Jo is known for creating beautiful, high-quality lingerie with a special technical sense that provides an excellent fit and long-lasting durability. Marie Jo's strong focus on comfort, design and excellent fit has naturally resulted in a number of popular basic collection, but the brand also has an autumn and summer collection where new beautiful styles are continuously released in all imaginable colors, prints and lace. See the latest from Marie Jo here.

Bras with an excellent fit

Marie Jo's strong focus on creating an excellent fit means that they always have different styles of bras and panties in every collection, so you have the option of putting together a lingerie set with exactly the styles that best suit your body. This means that in every collection you can find bras both padded and unpadded, as well as several different styles such as push-up bras, low-cut V-neck bras, heart-shaped bras, wireless bras and sometimes even strapless bras. The same applies to panty styles, where you can often choose between thongs (G-strings), high-cut panties, classic panties (Riot panties), luxury thongs and Italian panties. Marie Jo makes lingerie in A, B, C,D,E, and F-cup and around sizes from 65, 70, 75, 80, 85 and 90. The current design team says that the principle of diversity is still a big part of the brand's DNA and an important part of the design process when new patterns, colors and prints are created. Although we all have different lives and preferences, we all have in common that we start the day by putting on our lingerie, and therefore it is important that the lingerie we put on is comfortable and gives us confidence. Read more about the well-known Marie Jo bra styles below and find out what a heart-shaped bra is.

Heart-shaped bra

The heart shape is one of Marie Jo's most popular bra styles, but what is a heart-shaped bra really? A heart-shaped bra is a bra with underwire, light padding or fill in the cups and with cups that have curved edges, so the bra looks a bit like a heart. The curved edges are good for those who may experience air between the breast and the bra, as they ensure a nice close fit at the edge. One of the most popular heart-shaped bras is this one from Marie Jo's Tom collection. This bra also has the option of adjusting the straps to a halterneck, so it can be used under clothing with many cutouts. See all bras with heart shape from Marie Jo here.

Push-up bra

The push-up bra is also a popular style at Marie Jo. Especially this one from the Jane collection. The push-up bra is, like the heart shape with underwire and light padding in the cups, but it has an extra pad that can be taken in and out as desired. In some other brands, the push-up pad is sometimes fixed and therefore cannot be removed, but at Marie Jo it will most often be removable. The push-up bra will also have a different shape on the cups than the heart shape, as the push-up usually does not have curved cups, but a more classic deep cut. See all push-up bras from Marie Jo here.

Low-cut V-neck bra

Another popular bra style from the brand is their low-cut V-neck bra. This bra is most often with underwire and without fill in the cups, which is therefore often made of a beautiful lace or tulle with embroidery. The bra with the deep V often has a low center piece and cups in a triangle shape. A popular bra with a deep V from Marie Jo is this one from the Manyla collection, which is made of a beautiful lace. See all Marie Jo bras with deep V here.

Balconet bra

Last, but not least, is the balconette, which is also sometimes called a half-cup. The balconet bra is with underwire and can be both padded and unpadded. If it is without padding, it will sometimes have a vertical seam that helps to round the breast. A popular balconet bra from Marie Jo is this one from the Melipha collection.

Popular basic collection

In addition to the fine seasonal items, we naturally also have the brand's popular basic collection, which are only called basic because they are never out of stock and indispensable in many people's lingerie wardrobe – not because there is anything ordinary or basic about the product – on the contrary, all parts of each piece of lingerie are created with the greatest expertise as well as focus on the very small details.

Jane collection:

Marie Jo's Jane serie is particularly known for its beautiful and elegant embroidery with fine pearl strands. In addition, this collection also offers many great fits. There is both a Jane push-up bra, a Jane bra with three-quarter cups, a Jane bra with a heart shape, a Jane balconet with padding, strapless Jane bra and a Jane bra with half padding. Of these styles, the push-up bra and the three-quarter cup are the most popular bras in the Jane collection with us. There are also many panty styles, both in plain fabric and the collection's beautiful embroidery, as you can choose between a Jane thong, Jane luxury thong, Jane high-cut panty, Jane Italian panty and a Jane classic panty (formerly Rio panty). The same collection also includes a Jane garter belt as well as a Jane bodystocking in plain fabric with a built-in underwired and padded bra. The Jane collection is really good for those who want a reliable and elegant everyday bra that can also be a little special and beautiful. The Jane collection is available in many colors, but the basics are white, black, and the color Bois de Rose. Bois de Rose is the color from the Jane collection that we recommend for lighter skin tones to wear under light clothing, as it will provide less contrast with the skin than, for example, a white bra. In addition, Jane comes in a new fashion color every season. 

Tom collection:

Marie Jo's Tom collection is also one of the brand's most popular collection and is known for its minimalist look and smooth cups, which make the collection ideal as a t-shirt bra, everyday bra, or for wearing under tight-fitting clothing. In the Tom collection, there is both a Tom bra with a heart shape, a Tom padded balconet, a Tom strapless bra, a Tom bra with full cups, a Tom nursing bra, and a Tom padded push-up. The most popular bras in the collection are the heart shape and the strapless bra. The Tom collection bra with a heart shape has the option to make the straps a halterneck, so the bra can be used under a wide variety of clothing without the straps being visible. Straps are included with the collection's strapless bra, and these can also be adjusted to a halterneck. All bras in the Tom collection have cups with a completely smooth surface, which makes them particularly suitable for wearing under tight-fitting clothing, as they are invisible under the clothing. The most popular color in the collection is Caffe Latte, which is a light beige. The second most popular is black. Both black, Caffe Latte, and white are basic colors in the Tom collection, but just like in the Jane collection, new fashion colors are introduced every season. The Tom collection is also particularly known for its fine straps, which have small circles on them as decoration.

Avero collection:

Avero collection is another popular basic collection from Marie Jo, which is characterized by the increasingly iconic checkered pattern and decorative straps with floral details. The Avero collection, like the Tom collection, has smooth cups and is therefore also suitable for everyday use or as a t-shirt bra under tight-fitting clothing. In the collection, you can get an Avero bra with a heart shape, an Avero strapless bra, and an Avero padded balconet. There are also many panties in the collection, such as Avero thong, Avero low-rise thong, Avero classic panty, Avero hipster and Avero high-cut panty.

Swimwear from Marie Jo Swim

The brand's success on the lingerie front has, to the delight of many, been carried over into the swimwear world. In 2018, Marie Jo was able to present their first swimwear collection, where their strong focus on good fits and the option to choose between several styles is continued. Today we have a large selection of bikinis, swimsuits, and beachwear from Marie Jo Swim, which you can see here.

Marie Jo Lingerie - Frequently Asked Questions