about anne sax

We work to

◦ Women have a good relationship with their own bodies
◦ Women experience what lingerie can do for them physically and mentally
◦ Women experience joy in their lingerie wardrobe

With us, everything is about meeting the individual woman. We are a team of lingerie stylists who provide exclusive personal service, where the starting point is always the individual woman's wishes and needs. We know that all women's bodies are different and change over time, and we know that what suits one is completely wrong for another.

Sometimes we can find the perfect bra for you right away – other times we have to try on a few different ones before it’s perfect. We promise you that we’ll do our best and we won’t give up until you’re 100% satisfied. We want to show you and inspire you to find the lingerie that you’ll look forward to putting on every morning. At ANNE SAX, all women can book a free consultation about lingerie.

It can be concrete and specific advice about lingerie for a wedding, a particular dress, the best fit, differences in breast sizes, breast prosthesis, artificial breasts, how to use shapewear, etc. Or it can be a general desire to be introduced to different lingerie and different lingerie brands.

In the webshop you can buy selected lingerie from the store. However, we recommend that you come for personal advice before buying underwired bras online. In the webshop there are good opportunities both to reorder favorite lingerie, see the selection at ANNE SAX and buy tops, nightwear, bodystockings, panties and corsets, which do not require personal advice to the same extent as underwired bras.

Behind

Anne Sax

I am Anne Sax and I am the woman behind it all. I am the CEO and Founder of the lingerie company ANNE SAX and started the physical lingerie store at Grønnegade 30 in the summer of 2010. In November 2012 the webshop saw the light of day.

I was born in 1973 and originally trained at AP Møller. For a long time I thought I would have a classic 'corporate career', but changed track when I got a job at the Danish agency for the lingerie brands Marie Jo and PrimaDonna.

Here I suddenly experienced how lingerie makes a difference in a woman's life. It was the turning point and the most motivating thing I had faced in a long time. I had never imagined that I would have a store, but the experiences with women and lingerie developed into a passion that would not stop.

I have been teaching lingerie technique, lingerie fit and lingerie styling for many years, and therefore I have great expertise and many years of experience with women and lingerie. I train my employees to be lingerie stylists.

So a very warm welcome to my store ANNE SAX.

See you later, Anne.

Anne Sax

Everyone is welcome with us.

At ANNE SAX we work to ensure that women have a good relationship with themselves and their bodies. That is why we want to create an inclusive online universe where all bodies/breasts are welcome and no one is wrong, as these are the core values we stand for.

Unfortunately, there is no one woman that all other women can look up to, and we really want to show as many different bodies and breasts as possible. That's why we are working on expanding our model repertoire, which means that in the future you will be able to see soft breasts, big breasts, small breasts, silicone breasts, young, middle-aged, older, thin bodies, thick bodies and everything in between. ❤︎

We would like to emphasize that all bodies are welcome, accepted and genuine with us, and we celebrate women's free right to do with their bodies as they wish, and that one is not more right than the other.

As we are a small company, and although our ambitions are big and we work hard, we do not have the resources to take all of our photos ourselves. For the same reason, we will in many cases be forced to use the photos we receive from our suppliers, but we are working hard at the same time to create our own inspiring content for you, where you can see the underwear on several different bodies. Women and breasts can be infinitely different in height/size etc., and we want to reflect the whole spectrum. Therefore, know that if you see a model that you do not feel represents you, then she represents someone else, and you may be able to see yourself in the next one, or the model after that, which again does not represent everyone.

We hope you will take it well and be patient with us, because we are working endlessly for you and producing content as quickly as we can.